Ringtone Mag

concept, brand identity, website, logo, name

Ringtone website mockup

Ringtone Mag is a digital publication covering hyperpop: a playful, loud, experimental, niche genre of music. We've been active since 2020 and have amassed over 100,000 article views since then.

Early 2000s MySpace meets the TV error screen in Ringtone's graphics; everything is pushed to the extreme. Fully customized with CSS, our bubbly website balances tastefully obnoxious elements, such as the odd pixel typeface drop cap or the rotating rainbow hyperlink hover effect, with an intuitive user experience guiding visitors to check out our latest articles.

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Logo rendered in 3D

Logo in black & white, small scale

I created a quirky, gummy wordmark for Ringtone that's both eye-catching and inviting. The letterforms feel fluid, and the 3D rendering gives the logo a tangibly sticky-sweet quality. The logo can also be flattened and shrunk, remaining readable without sacrificing style.

Colors

Typography

Home page

Hautepop feature article

Caller ID music roundup article

Music submission form

Creating graphics for Ringtone is often an exercise in maximalism. I enjoy playing around with textures and silly fonts, keeping Ringtone's signature hyper-vibrancy and anti-seriousness at the forefront.

My ethos throughout all Ringtone creations is simply to have a grand old time creating it. And I believe that shines through above all else.